Print marketing is still very much alive and it requires as much care as you would on other marketing streams. While there are a lot of tips and ideas on how to do it, we concentrate advising your small business on what not to do in your print marketing materials. Don’t Start without a Plan […]

In this digital age, people have turned back to be more attentive to printed materials or mails rather than being responsive to the junk of emails they receive online. A printed business communication letter, be it a proposal to a potential client or an offer letter to your new employee, makes the first impression of […]

Corporate Branding or Business Branding shows the identity of your business to the public. It is how the world perceives and engages with your brand. Though your business identity is more than just your logo, product design and trademark, the way your business is presented to the public make an enormous difference. Fonts expand more […]

Door Hangers, also referred to as cost-effective postcard, are wonderful promotion tools. Inexpensive and hard to ignore, these little gems lay out a whole new canvas for you to paint on. Let’s look into the advantages door hangers offer. 1. The edge Compared to other forms of advertising, door hangers have the distinct advantage of […]

We often find ourselves looking at printed copies that hardly resemble the kind we see on our monitors. Though it isn’t possible to replicate, here are four tips that will help you achieve the best prints. 1. Avoid compression JPEGs are great for saving space but aren’t the best for prints. Compressed image formats exclude […]

  When it comes to having your products professionally printed, occasionally,  your ideas can get lost in translation. The spectrum of available options can be daunting. Do you require a custom project, or will something pre-printed be sufficient? What exactly is custom? We’ve created this blog to help you decipher the differences and decide what […]

First of all, let me reassure you. It’s normal. It is perfectly ordinary to lose focus on a task that you are trying to complete at work. Something creates a distraction, and you spend quite some time trying to finish up with said distraction before you can complete the initial task at hand. Quite disquieting. Once […]

You’ve poured your heart out onto a page, positive that your extensive expertise on the topic: Why Squirrels Prefer to Cross the Street as a Car is Approaching will be a nail-biting page turner. Contrary to your steadfast beliefs, your blog failed miserably.  Not one like or share, and only 3 avid squirrel lovers read it. […]

Summer has barely ended, and we’re already throwing Holiday tips at you. Where is the mercy? Well, if you are a small business owner, you know that preparing your business for the Holidays is a task that must be taken on earlier rather than later. Ensuring that your business is qualified to navigate through the […]

It’s simple. We like to look at pleasant things. The prettier the object is, the more operative the lines of communication become between those who are communicating and those they are communicating with.  The pleasing design actively grabs attention. Graphic design is a key element in tailoring information, wrapping it up in an alluring package […]