Category Archives: Printing Resources

How to Use Color Psychology in Branding

The visual memory of humans is much stronger than our other memories and color is one of the indispensable visual aspects where you can effectively engage with human subconsciousness and influence the decision-making process. However, poor color choice for your brand can negatively impact your message or your product. Get it wrong, and your great […]

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The Curious Case of Custom Stickers

Custom stickers are the fastest and easiest way to promote your business. Promotional stickers offer a simple and cost-effective way to market your brand. Because it is affordable, small businesses can maximize this strategy to build brand awareness and also to engage their customers. Every small business can hugely benefit from adding promotional stickers to […]

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Awesome Pocket Friendly Gifting Ideas For The Season!

To simplify the struggle of choosing the right gift for this holiday season, we’ve rounded up a list of things with which you can brighten up the holiday mood of that special person. We know gifting is an expensive affair especially around this time of the year, so we have compiled a carefully thought through […]

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7 Don’ts of Sending a Business Holiday Card

Sending a holiday business card is presumably an easy task which could turn into a nightmare if not planned and executed with care. Here are some noteworthy “Don’ts” on this process that you could avoid while executing your holiday card campaign.   No one content to rule them all When it comes to running a […]

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Is sending company holiday cards still current? A guide from experts

It’s quite common for people & businesses to use email and social media as a replacement for holiday cards, but over time they have found they weren’t making the same meaningful connection as physical cards used to do. Think for yourselves, Scenario1 – Opening up your e-mail inbox and finding an online greeting which sits […]

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What print materials to keep ready for your first trade show?

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There are several crucial factors that contribute to making your first trade show a success. Planning, advertising, and displays all have one common factor; you should start planning 3 months ahead of a trade show to make it right. This ensures that all the factors work together perfectly to stage a great trade show. Marketing […]

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Business Holiday Cards – How to make it work for your Business?

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The holiday season is coming ahead and fast. It’s the right time to prepare and plan if you want your business to be on top of your customers’ mind. Sending out Physical Holiday Greeting Cards might be an age-old tradition. But, in this digital world, it makes a big difference. Why Your Business Should Send […]

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6 Mistakes to Avoid on your Print Marketing Materials!

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Print marketing is still very much alive and it requires as much care as you would on other marketing streams. While there are a lot of tips and ideas on how to do it, we concentrate advising your small business on what not to do in your print marketing materials. Don’t Start without a Plan […]

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Why Your Business needs Personalized Letterhead & Envelope?

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In this digital age, people have turned back to be more attentive to printed materials or mails rather than being responsive to the junk of emails they receive online. A printed business communication letter, be it a proposal to a potential client or an offer letter to your new employee, makes the first impression of […]

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How to choose the right font for your business branding design?

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Corporate Branding or Business Branding shows the identity of your business to the public. It is how the world perceives and engages with your brand. Though your business identity is more than just your logo, product design and trademark, the way your business is presented to the public make an enormous difference. Fonts expand more […]

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