Many people don’t realize that being an auto repair specialist really hones the mechanical mind. It goes far beyond just knowing transmissions and engines. It is about knowing every single detail that is specific to each make and model.  From re-coding passwords, to lug bolts, and oil drain plugs. The list of knowledge is endless. […]

Greeting cards are traditionally regarded as a small piece of printed paper or hand painted card that generally carry a message of love or gratitude. Today, in the era of the drowned out and heartless SMS and emojis, heartfelt messages of gratitude and affection have lost their lustre. A simple “heart” emoji sent through a cell […]

You’ve been craving Chinese food for a week, but just can’t figure out where to go to satisfy your craving. Then it comes. The flyer for the new gourmet Chinese Food Restaurant that has opened up in you neighbourhood.  The delectable cuisine just commanding you to come and feast. Your plea to the Chinese Food Gods has […]

What comes to mind when you think of weddings, love, romance, courtship, and happiness?  Flowers. To many, flowers and the above fore mentioned are indivisible. They co-exist in a beautiful happy space filled with orchids, daisies, and many others (since I am not a seasoned florist or botanist) whose names escape me. Floriculture is an […]

Business cards aside, flyers and brochures are the two most favoured printed pieces available today. In terms of functionality, they typically both perform the same task: Getting your desired message out to the people in a fun, succinct way. One is just more concise than the other.    What is a Flyer? A flyer is typically […]

It’s a difficult task to overstate the importance of marketing.  From sizzling new start ups to the community salon, you’d be hard pressed to find a business that can’t benefit from a print marketing campaign. The weight of it all rests on the fact that if you are not marketing your business, you are missing out on a generous […]

What is in a label? These days, quite a lot. Whether you are the CEO of your own small business, or you are simply the marketing guru for the company that you work for, the word “labels” is one you have become thoroughly familiar with. Labels have come a long way from the days of marking […]

Ahh, bakeries. The sweet smell that emanates from the hearth.  The delight in everyone’s eyes when something hot and chocolatey has just emerged from the oven and is placed on a sample table for everyone to enjoy. I may have to step away from my computer for a minute just to run to my neighbourhood bakery and indulge. […]

  There was a time that businesses operated under the misconception that if the sales at their brick and mortar branches were declining, then the business itself was failing as well. This is an argument that has since been disproven, countless times. The new trend in technology doesn’t necessarily have to dismantle and reinstate the […]

Millennials. The largest demographic since the Generation-X frenzy. The mere mention of the word can provoke feelings of both pride, and fear depending on the environment in which it is voiced. There are various takes on the issue of millennials and small businesses today. Many employers hire them with heavy reluctance as they feel that they are […]