Author Archives: Eva Diab
The Magic of Direct Mail Marketing
- Posted by Eva Diab
- on Jul, 29, 2016
- in Marketing Tips, Small Business Tips
- Blog No Comments.
You’ve been craving Chinese food for a week, but just can’t figure out where to go to satisfy your craving. Then it comes. The flyer for the new gourmet Chinese Food Restaurant that has opened up in you neighbourhood. The delectable cuisine just commanding you to come and feast. Your plea to the Chinese Food Gods has […]
Say it in print with flowers
- Posted by Eva Diab
- on Jul, 20, 2016
- in Florists, Marketing Tips, Printing Tips, Small Business Tips
- Blog No Comments.
What comes to mind when you think of weddings, love, romance, courtship, and happiness? Flowers. To many, flowers and the above fore mentioned are indivisible. They co-exist in a beautiful happy space filled with orchids, daisies, and many others (since I am not a seasoned florist or botanist) whose names escape me. Floriculture is an […]
Brochures vs Flyers – What’s the Big Difference?
- Posted by Eva Diab
- on Jul, 10, 2016
- in Marketing Tips, Printing Resources, Printing Tips, Small Business Tips
- Blog No Comments.
Business cards aside, flyers and brochures are the two most favoured printed pieces available today. In terms of functionality, they typically both perform the same task: Getting your desired message out to the people in a fun, succinct way. One is just more concise than the other. What is a Flyer? A flyer is typically […]
Accounting Print Basics
- Posted by Eva Diab
- on Jun, 30, 2016
- in Accountants, Printing Resources, Printing Tips
- Blog No Comments.
On the most basic level, accountants and CPA’s keep and inspect financial records for companies, government groups, or individual clients. Accountants have been getting a bad rep for centuries. The perception that it is all mind numbing number crunching is, well, let’s face it, is somewhat true, but that is a minute sector of the grand illustration. Unfortunately accountants […]
Keeping Cool with HOT Promotional Marketing
- Posted by Eva Diab
- on Jun, 20, 2016
- in Printing Resources
- Blog No Comments.
Does your business have a marketing and promotional strategy or plan? In today’s society of rapid change and extremely short attention span, it’s a struggle to get your clients to not only like you, but to stay loyal. Promotion is a key element in building up the benefits of your products or services to the […]
Contracts and Such for Contractors
- Posted by Eva Diab
- on Jun, 08, 2016
- in Contractors, Printing Resources
- Blog No Comments.
Contracting in itself is quite a feat. The idea of being able to build something from the ground up, with all of it’s intricacies is awe-inspiring. It has become such a sought after business and trade that most of the time, contractors are much too engrossed in their day to day affairs, that paperwork may […]
Beauty Salon Marketing Tips
- Posted by Eva Diab
- on Jun, 02, 2016
- in Beauty Industry, By Industry, Marketing Tips, Printing Tips, Small Business Tips
- Blog No Comments.
It’s a difficult task to overstate the importance of marketing. From sizzling new start ups to the community salon, you’d be hard pressed to find a business that can’t benefit from a print marketing campaign. The weight of it all rests on the fact that if you are not marketing your business, you are missing out on a generous […]
Labels: Custom. Printed. Perfect.
- Posted by Eva Diab
- on May, 25, 2016
- in By Industry, Marketing Tips, Small Business Tips
- Blog No Comments.
What is in a label? These days, quite a lot. Whether you are the CEO of your own small business, or you are simply the marketing guru for the company that you work for, the word “labels” is one you have become thoroughly familiar with. Labels have come a long way from the days of marking […]
Realtor Credibility
- Posted by Eva Diab
- on May, 17, 2016
- in Printing Tips, Realtors
- Blog No Comments.
It has been said that a real estate agent is the “workhorse” of the industry. He is the middle man, a salesman, an advocate, and a negotiator. The hats an agent wears are too plentiful to list, but it’s substantial to say that they are definitely under appreciated. Every broker must have credibility and establish […]
Baking Your Way to the Top
- Posted by Eva Diab
- on May, 12, 2016
- in Bakery Shop Owners, Small Business Tips
- Blog No Comments.
Ahh, bakeries. The sweet smell that emanates from the hearth. The delight in everyone’s eyes when something hot and chocolatey has just emerged from the oven and is placed on a sample table for everyone to enjoy. I may have to step away from my computer for a minute just to run to my neighbourhood bakery and indulge. […]
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