While the holiday season traditionally occurs in December, there’s a growing trend to celebrate “Christmas in July.” This presents a unique opportunity for businesses to engage with customers and drive sales during the summer months. In this blog, we will explore valuable tips and strategies to help you become a good holiday marketer during the […]

Hold. Music. Those 2 words, in succession make the hairs on the back of my neck stand up. Listening to that disturbing melody playing in your ear for what feels like hours.  Voicemail isn’t a word that I hold any dearer to my heart. The thought of being able to text my favorite salon or […]

The dreaded third Monday of January is a day that has been dubbed the “most depressing day of the year.”  Ironically, the bleakest day of the year has gotten over 20,000 news mentions. The media enjoys doling out depression. Social media has created numerous viral posts about the dispiriting day that is Blue Monday. The […]

You’ve poured your heart out onto a page, positive that your extensive expertise on the topic: Why Squirrels Prefer to Cross the Street as a Car is Approaching will be a nail-biting page turner. Contrary to your steadfast beliefs, your blog failed miserably.  Not one like or share, and only 3 avid squirrel lovers read it. […]

Greeting cards are traditionally regarded as a small piece of printed paper or hand painted card that generally carry a message of love or gratitude. Today, in the era of the drowned out and heartless SMS and emojis, heartfelt messages of gratitude and affection have lost their lustre. A simple “heart” emoji sent through a cell […]

You’ve been craving Chinese food for a week, but just can’t figure out where to go to satisfy your craving. Then it comes. The flyer for the new gourmet Chinese Food Restaurant that has opened up in you neighbourhood.  The delectable cuisine just commanding you to come and feast. Your plea to the Chinese Food Gods has […]

What comes to mind when you think of weddings, love, romance, courtship, and happiness?  Flowers. To many, flowers and the above fore mentioned are indivisible. They co-exist in a beautiful happy space filled with orchids, daisies, and many others (since I am not a seasoned florist or botanist) whose names escape me. Floriculture is an […]

Business cards aside, flyers and brochures are the two most favoured printed pieces available today. In terms of functionality, they typically both perform the same task: Getting your desired message out to the people in a fun, succinct way. One is just more concise than the other.    What is a Flyer? A flyer is typically […]

Does your business have a marketing and promotional strategy or plan? In today’s society of rapid change and extremely short attention span, it’s a struggle to get your clients to not only like you, but to stay loyal.  Promotion is a key element in building up the benefits of your products or services to the […]

It’s a difficult task to overstate the importance of marketing.  From sizzling new start ups to the community salon, you’d be hard pressed to find a business that can’t benefit from a print marketing campaign. The weight of it all rests on the fact that if you are not marketing your business, you are missing out on a generous […]