Print marketing is still very much alive and it requires as much care as you would on other marketing streams. While there are a lot of tips and ideas on how to do it, we concentrate advising your small business on what not to do in your print marketing materials. Don’t Start without a Plan […]

In this digital age, people have turned back to be more attentive to printed materials or mails rather than being responsive to the junk of emails they receive online. A printed business communication letter, be it a proposal to a potential client or an offer letter to your new employee, makes the first impression of […]

Despite the widespread adoption of the digital medium, print remains pivotal. So much so that it’s set to be a $300 billion industry by 2024. Advances in print technology have drastically brought down the cost, made it accessible and has opened up a whole new world of possibilities. When done right, Digital marketing, in tandem […]

Corporate Branding or Business Branding shows the identity of your business to the public. It is how the world perceives and engages with your brand. Though your business identity is more than just your logo, product design and trademark, the way your business is presented to the public make an enormous difference. Fonts expand more […]

Door Hangers, also referred to as cost-effective postcard, are wonderful promotion tools. Inexpensive and hard to ignore, these little gems lay out a whole new canvas for you to paint on. Let’s look into the advantages door hangers offer. 1. The edge Compared to other forms of advertising, door hangers have the distinct advantage of […]

Your brand’s identity is an asset that’s just as important as the quality of goods and services you offer. It’s precisely this understanding that drives businesses to spend a considerable chunk of time and energy towards branding efforts. Customized office stationery is a great way to go about it so let’s look at the aspects […]

We often find ourselves looking at printed copies that hardly resemble the kind we see on our monitors. Though it isn’t possible to replicate, here are four tips that will help you achieve the best prints. 1. Avoid compression JPEGs are great for saving space but aren’t the best for prints. Compressed image formats exclude […]

In this digital age, for sure, you are wondering about why you should still bring business cards with you, especially as most businesses these days are done digitally. Well, first and foremost, it makes you look professional. For example, when you meet a prospect client or business partner, you would surely not look professional and […]

You never get a second chance to make a first impression. When it comes to trade shows, this quote is excessively applicable. Although cliché and an old familiar tune, this saying should be your adage for all trade show booth and staff. A trade show is a constant sequence of openings. From the minute it […]

As a business owner, you are always trying to promote and brand your business. In order to develop your brand’s image, your main focus should be keeping your name, and or logo front and center all of the time, and see it so often that it practically blends into their every day scenery. Refrigerator Magnets […]