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When pricing a print job, color is one of the biggest cost drivers. Many people assume pricing is based only on size and quantity. In reality, the number and type of ink colors used can significantly affect the final price, sometimes more than paper choice. Understanding how color works in…
It’s one of the most common questions in print: “Is offset printing more expensive?” The honest answer: it depends on the quantity. Offset printing is usually more expensive for short runs, but it can actually become more affordable for large quantities. Let’s break down why. The Real Difference: Upfront Setup…
When it comes to premium print finishes, thermography and embossing are two popular techniques used to add texture, depth, and a professional feel to printed materials. While they may look similar at first glance, they are very different processes with distinct advantages and use cases. In this article, we’ll explain…
Starting a new restaurant, bar, or café business is an exciting venture, but there’s more to it than just coming up with an interesting menu and choosing the right décor. While offering great food and ambiance should be the primary focus, you’ll also have to think about the print marketing…
There are several crucial factors that contribute to making your first trade show a success. Planning, advertising, and displays all have one common factor; you should start planning 3 months ahead of a trade show to make it right. This ensures that all the factors work together perfectly to stage…
The holiday season is nearby, and besides families, businesses are looking for ideas on how to choose a pre-made themed holiday greeting card as well. Business owners should grasp this great opportunity to connect with their clients – both current and future – with a sincere holiday card. While this…
The holiday season is coming ahead and fast. It’s the right time to prepare and plan if you want your business to be on top of your customers’ mind. Sending out Physical Holiday Greeting Cards might be an age-old tradition. But, in this digital world, it makes a big difference.…
Print marketing is still very much alive and it requires as much care as you would on other marketing streams. While there are a lot of tips and ideas on how to do it, we concentrate advising your small business on what not to do in your print marketing materials.…
In this digital age, people have turned back to be more attentive to printed materials or mails rather than being responsive to the junk of emails they receive online. A printed business communication letter, be it a proposal to a potential client or an offer letter to your new employee,…
Despite the widespread adoption of the digital medium, print remains pivotal. So much so that it’s set to be a $300 billion industry by 2024. Advances in print technology have drastically brought down the cost, made it accessible and has opened up a whole new world of possibilities. When done…