Starting a new restaurant, bar, or café business is an exciting venture, but there’s more to it than just coming up with an interesting menu and choosing the right décor. While offering great food and ambiance should be the primary focus, you’ll also have to think about the print marketing materials for your new business. […]

There are several crucial factors that contribute to making your first trade show a success. Planning, advertising, and displays all have one common factor; you should start planning 3 months ahead of a trade show to make it right. This ensures that all the factors work together perfectly to stage a great trade show. Marketing […]

The holiday season is nearby, and besides families, businesses are looking for ideas on how to choose a pre-made themed holiday greeting card as well. Business owners should grasp this great opportunity to connect with their clients – both current and future – with a sincere holiday card. While this is just a simple gesture, […]

The holiday season is coming ahead and fast. It’s the right time to prepare and plan if you want your business to be on top of your customers’ mind. Sending out Physical Holiday Greeting Cards might be an age-old tradition. But, in this digital world, it makes a big difference. Why Your Business Should Send […]

Print marketing is still very much alive and it requires as much care as you would on other marketing streams. While there are a lot of tips and ideas on how to do it, we concentrate advising your small business on what not to do in your print marketing materials. Don’t Start without a Plan […]

In this digital age, people have turned back to be more attentive to printed materials or mails rather than being responsive to the junk of emails they receive online. A printed business communication letter, be it a proposal to a potential client or an offer letter to your new employee, makes the first impression of […]

Despite the widespread adoption of the digital medium, print remains pivotal. So much so that it’s set to be a $300 billion industry by 2024. Advances in print technology have drastically brought down the cost, made it accessible and has opened up a whole new world of possibilities. When done right, Digital marketing, in tandem […]

Corporate Branding or Business Branding shows the identity of your business to the public. It is how the world perceives and engages with your brand. Though your business identity is more than just your logo, product design and trademark, the way your business is presented to the public make an enormous difference. Fonts expand more […]

Your brand’s identity is an asset that’s just as important as the quality of goods and services you offer. It’s precisely this understanding that drives businesses to spend a considerable chunk of time and energy towards branding efforts. Customized office stationery is a great way to go about it so let’s look at the aspects […]

We often find ourselves looking at printed copies that hardly resemble the kind we see on our monitors. Though it isn’t possible to replicate, here are four tips that will help you achieve the best prints. 1. Avoid compression JPEGs are great for saving space but aren’t the best for prints. Compressed image formats exclude […]