5 Print Essentials for any Restaurant, Bar, and Café
Starting a new restaurant, bar, or café business is an exciting venture, but there’s more to it than just coming up with an interesting menu and choosing the right décor. While offering great food and ambiance should be the primary focus, you’ll also have to think about the print marketing materials for your new business.
Print marketing materials are a great way to set the scene for your new venture. They help you grab people’s attention, promote special offers, and encourage spectators to give your new place a try. A report stated that more than 50% of consumers rely upon print marketing more? than other modes of ads.
Therefore, we recommend you be aware of the best print marketing essentials that every restaurant, bar, or café needs. From pulling in new customers to creating a positive brand image with takeout packaging materials, here are the print essentials that’ll make? your new venture succeed.
1. Printed Menus
Of course, the first and foremost print material you need to have is a print version of your menu. While this may not seem like marketing material, it can be when incorporated with a great design. A print menu is not just a means of exhibiting food options and their prices, but an excellent way to tip off the whole ambiance and experience one will get.
One other thing is that you’ll need two different menus: one for those who dine-in and another for takeout. These are menus intended to go along with the takeout orders. You should think out of the box in designing this one on how to best to showcase your branding, promotional offers, and overall design.
Think about the message you want to convey to your patrons.
2. Promotional Flyers
Yes, promotional flyers are very much alive and effective as always. Besides, it’s also one of the most cost-efficient direct marketing methods in existence.
One thing to keep in mind for a successful promotional flyer campaign is to keep it simple. Advertise for a limited-time a tempting special offer that you can calibrate. Ensure the design uses professional quality pictures and include contact info and opening hours without exception.
3. Table Tents
Table tents are an often overlooked item when it comes to print marketing material for restaurants and bars. They are a great way to grab the attention of your customers while they’re waiting for their meal. Table tents are affordable, and they provide an amazing amount of space for advertising content.
Here’s a list of things you can showcase on the table tent:
- Happy hour offers
- Drink menu
- Upcoming events
- Dessert menu
- Latest specials
- Online ordering information and so on
4. Brand Labels & Stickers
Your business can get a lot of brand awareness with the help of custom brand stickers and labels. Affordable and easy-to-make, custom brand labels and stickers are a must-have print marketing material for every restaurant, bar, and cafe.
Best ways to utilize brand labels and stickers at your restaurant: they go along perfectly with your takeout order packaging.
Take-outs and deliveries are the most preferred mode of getting food during these pandemic-ridden times. Besides being branding aspects to food & drink packages, they are a great means of securing bags. Not only does this help minimize takeout packaging costs, it also makes the package looks more sophisticated.
5. Loyalty Stamp Cards
Rewarding loyalty is a simple yet effective way of showing your patrons that they’re valued. It doesn’t just help bring back customers, but it also shows that you care.
Loyalty stamp cards are an effective print marketing tool, it gives a reason for the customer to carry your brand in their wallet or purse. This way, you can motivate your customers to come back and spend more at your business without actually pressuring them.
For instance, a pizza shop with a loyalty card saying: “Buy 9 slices of pizza, and the 10th one is on the house” would be an effective marketing strategy.