8 Creative Tips for Perfect Brochure Design

A cleverly executed brochure design clearly and briefly depicts the nature of your business and its services. However, a feebly designed brochure will simply drive off potential customers towards your competitors.

A brochure is one of the most widely used print marketing artifacts that can hold various types of information about a business, a product, a campaign, a service, or an event. It is generally a single sheet that can be folded in bi-fold and tri-fold forms, while some come in c-folded or z-folded forms.

So, how do you come up with a perfect brochure design that makes an impact? Fret not, we’ve got the expert guide to perfect brochure design that brings in results and creates a positive impact among your target audience.

1. Know the objective

Before anything else, you need to know the objective of the brochure like the back of your hand. This might appear difficult but you’ll recognize a bad design when you see it. By knowing the objective, you can draft out a list of elements it should and shouldn’t have.

The chief objective of a print brochure is communication. Every single decision you make about the brochure design will either heighten or lessen it from communicating with your target audience.

2. Use simple and limited fonts

When you start the process of designing a brochure, there’s a risk of going overboard with the font or number of fonts you’d like to use. Though it can be fascinating to see a brochure with many different fonts, it can also be upsetting for others, especially for prospective clients.

Limit yourselves from going overboard while choosing the font for your brochure design. If your business already has a preset typeface for branding purposes, then lead from there. You can either go with that same font for the entire design or include one or two more to make it look more exciting.

3. Be creative & unique

Being creative and unique while designing your brochure is what’s going to make it stand out from your competitors. In this competitive age and time where the level of

Creative thinking among designers is astounding, uniqueness is imminent.

Aspire to create a design that is original and creative. It’s also essential that its uniqueness is perceptible. Come up with a brochure design that can still grab the attention even when it’s mixed up with a bunch of other pamphlets. Reinforcing the brand’s identity through creative design inputs is highly recommended.

4. Choose a stock type

Determining the right stock type is essential. While most people go with glossy-looking material to make it look professional, an increasing amount of brands are opting for a more textured and peculiar route. They are starting to use stock types such as uncoated or matte-finish paper, which doesn’t have the glossy effect but still possesses a profound visual appeal. It also has the ability to produce an amazingly eye-captivating contrast when coupled with spot UV coating.

Each stock type comes with different pricing, which can influence the overall price of your brochure printing. Consecutively, this determines the size of the final product, since it’s most cost-effective to print in pages that can be divided into four parts.

And for the eco-friendly-minded, you can opt for recycled paper to minimize environmental pollution.

5. Create an impressive cover

The cover of a brochure is real estate that will seek the reader’s attention when designed effectively. To design an impressive cover, include only succinct information, to enhance readability, particularly if your brochure is set on a rack.

Refrain from messy cover designs, and rather use clean and captivating artwork that best mirrors your brand/client. Remember, pictures speak louder than words.

ALSO READ: 4 Tips to Achieve the Best Print Quality

6. Avoid using complex words

The more intricate the words you use, the lesser the results you’ll achieve. Don’t try to impress the readers by using big words. As a matter of fact, the more a brochure contains complex words, the harder it gets to communicate your key information. When it comes to brochures, basic English is the key to success.

7. Accentuate the headline

The headline of a brochure should communicate to the readers what the intended objective is right away. For example, if it’s for promotion, the headline ought to convey the service or product being offered and how it can benefit the customer.

One of the most typical mistakes business owners make when it comes to headlines is strewing them with their business details. While basic information about the company is required, they shouldn’t interfere with the headline of the leaflet.

8. Include a call-to-action

Regardless of how well-designed a brochure is, if it doesn’t feature a call-to-action, it won’t help achieve your goal. By no means speculate that the reader will buy your product or attend your event simply because they are impressed by your attractive brochure. That’s not how it works.

However attractive your brochure design is, it’s still crucial that you give a strong reason for the audience to buy your product or get in touch with you.