You’ve been craving Chinese food for a week, but just can’t figure out where to go to satisfy your craving. Then it comes. The flyer for the new gourmet Chinese Food Restaurant that has opened up in you neighbourhood.  The delectable cuisine just commanding you to come and feast. Your plea to the Chinese Food Gods has […]

What comes to mind when you think of weddings, love, romance, courtship, and happiness?  Flowers. To many, flowers and the above fore mentioned are indivisible. They co-exist in a beautiful happy space filled with orchids, daisies, and many others (since I am not a seasoned florist or botanist) whose names escape me. Floriculture is an […]

Business cards aside, flyers and brochures are the two most favoured printed pieces available today. In terms of functionality, they typically both perform the same task: Getting your desired message out to the people in a fun, succinct way. One is just more concise than the other.    What is a Flyer? A flyer is typically […]

It’s a difficult task to overstate the importance of marketing.  From sizzling new start ups to the community salon, you’d be hard pressed to find a business that can’t benefit from a print marketing campaign. The weight of it all rests on the fact that if you are not marketing your business, you are missing out on a generous […]

What is in a label? These days, quite a lot. Whether you are the CEO of your own small business, or you are simply the marketing guru for the company that you work for, the word “labels” is one you have become thoroughly familiar with. Labels have come a long way from the days of marking […]

Everything has it’s place and time. That is a tried, tested, and true theory. The problem is that in today’s precipitous life, finding one’s place can be can be tremendously laborious. We are all drenched in this digital age. Digital media, social media, digital footprints, the digital particulars can be dizzying.  It is precisely at this juncture that we […]

We all know that February can be a very mundane time. Frustrations as well as frigid temperatures can sometimes leave your customers feeling forgotten. All the love and affection you showered them with around the holidays has started to fade, and their attraction to you has started to fizzle. REACH OUT TO YOUR CUSTOMERS IN […]

Wikipedia dryly states that “A trade show (trade fair, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.” But a trade show is much more than that. It’s an experience. […]

Direct Marketing     Direct marketing is a form of promotion that targets a specific demographic. This can be done in several different ways across many mediums.     Things to consider when developing a direct marketing strategy: Pick your target market – The key to direct marketing is getting the information you want possible […]

Impress the Press: How to Create a Media Kit Media or press kits are commonly used promotional tools when a company wants to make an announcement or introduce clients to themselves. Media kits can have several components that range from the standard business card to multimedia discs. The key to making a successful press kit […]