5 Useful Tips for Designing a Product Label

An aesthetically designed product label can be a great USP? for products of any type. Furthermore, a cleverly designed product label can help put out a brand statement. Such product labels add to a company’s efforts in establishing a reliable brand identity.

You may have a genuinely great product, but that just isn’t enough to make it successful in today’s cutthroat market.

You have to go the extra mile to attract customers. Coming up with a strong marketing strategy should obviously be in your priority list, but the first and foremost thing you should consider is hiring a professional graphic designer to create an attractive product label.

Many studies have emphasized the significance of product labels from customers’ viewpoint and one such study showed that more than 60 percent of consumers make their purchase decisions at the time of purchase.

This indicates that customers like to be pursued by brands in-store. But another surprising factor revealed by this study is that 1 in 10 consumers switches brands while shopping. This entails that the success of your product is determined predominantly by the way your product is presented to the customers in-store.

Here are 6 useful tips for designing a product label shared by industry experts:

1. Choose the right typography

Product labels generally have limited space for image and text placement, so designers will create a visual imagery by typographic combination.

Customers can identify the pieces of information with ease because of the contrast provided in the design. It is advised to use the same font throughout the design in order to maintain continuity.

The primary objective of typographic matching is to show the link between the information and various type selections. In addition, to make the design more poignant, use typefaces that reflect the nature of your product.

For example, in a product label for a shoe, use a font type that reflects fashion and endurance. However, just make sure the typeface doesn’t lose its readability.

2. Exemplify

Some product label designs call for artwork and graphic design elements. It is required when you need to express something visually about the product. An online package design expert can help you out with this.

For example, a product label for ice cream or donuts would have a color scheme and graphic design that is both attractive and appetizing at the same time. A monochromatic design may not work out well for such product.

3. Focus on the White Space

White space, in simple terms, is the empty space that isn’t occupied by any text or graphic design elements in the label design. White space is a crucial element when it comes to designing a product label. Besides typographic pairing, white space can be used to distinguish information and create a distinct visual esthetic, particularly if  you’re planning on a minimalistic label design.

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4. Preserve ingenuity

You have to make sure that your product label looks unique as well as innovative. Look into your competitors’ designs beforehand and come up with a label design that stands out from the rest.

An outdated or replicated design may result in unwanted razzle-dazzles. Never include anything in the label design that isn’t related to the product simply for the sake of enhancing the design further.

An essential element to be included clearly in every product label design is the barcode. This helps the product in achieving the sense of authenticity as well as comes handy during quick audits. It also, provides the contact information of the company in a compelling way to promote communication with consumers. Integrity matters!

5. Keep in mind the label size

The design of the product label is based largely on it’s size. You have to decide if  you’re going with a single sided label or a front & back version for your product.

In  most cases of multiple labels, the front side simply has the logo and essential brand information; the rest of the info is simply added to the back side.

Nevertheless, most people choose to go with a single wrap-around label since it is more cost efficient.

Final thoughts

A well put together product label can help build a great brand identity for its business. But the label should be clean and elegant. Use white spaces cleverly for more readability and to provide the design with a more unique and original look.