Starting a new restaurant, bar, or café business is an exciting venture, but there’s more to it than just coming up with an interesting menu and choosing the right décor. While offering great food and ambiance should be the primary focus, you’ll also have to think about the print marketing materials for your new business. […]

An aesthetically designed product label can be a great USP? for products of any type. Furthermore, a cleverly designed product label can help put out a brand statement. Such product labels add to a company’s efforts in establishing a reliable brand identity. You may have a genuinely great product, but that just isn’t enough to make […]

From McDonald’s to Netflix, to Instagram, to Coca-Cola, even the most renowned brands in the world have refreshed their logos from time to time. These, and many other popular and lesser-known brands have undergone brand refreshes. Sensible marketers realize the need to refresh their logos to keep their brands relevant and better represent the company values. […]

With each year, digital marketers tend to witness some changes to the marketing trends. Besides the fundamentals such as SEO, UX, paid advertising, and branding, marketers now have to deal with upcoming social networks and updated algorithms as well as personalization, content, and automation. Here are the top 5 digital marketing trends to follow in […]

As we approach the final weeks of the year, our focus starts to shift towards the year ahead – all the resolutions we’re going to take and the positive lifestyle changes to adopt and the goals we’re going to accomplish. But having a huge list as your goals or resolutions can affect your progress. Instead, […]

Yes, it’s hard to believe that the holiday season is upon us already. Are you worried about keeping up with the holiday marketing trends? Well, it’s understandable! Even our marketing team, who started brainstorming for ideas in March, still couldn’t keep up with all the latest trends. If you’re a business owner and worried that […]

Are you among those who use Pinterest simply to look at luscious pictures of food and travel destinations? Then you’re missing out on an excellent marketing platform for your business. Pinterest is more than just a social media where people post pictures – it has been a source of inspiration and ideas for many businesses […]

Tired of sending out pre-made greeting cards with boring wishes and messages? Besides providing you with cool-looking custom greeting cards and holiday cards, we’d like to help you with some trendy wishes and messages for yearly occasions. Readymade greeting cards are not bad. Sometimes, we may get lucky with a perfect message already embedded inside […]

What is a QR code and where did it originate? The little world of Quick Response codes or QR codes came into existence in 1994. It is a computer-generated barcode acting as an intermediary between the human and digital world. It was designed in the factory of the Japanese carmaker ‘Denso Wave’. The QR code […]

The visual memory of humans is much stronger than our other memories and color is one of the indispensable visual aspects where you can effectively engage with human subconsciousness and influence the decision-making process. However, poor color choice for your brand can negatively impact your message or your product. Get it wrong, and your great […]