So you’ve decided to open a restaurant. To most, it seems glamorous. Behind the scenes, the amount of work that goes in from conception to construction may be daunting. Ask any restaurant owner and they will tell you the long hours and the hard work are just a fraction of the exertion that goes into […]

    Whether you own a flower shop, a photography studio, a variety store, or a hair/nail salon, every small business should offer some kind of gift certificate program. From restauranteurs, to bakers, to any retail space, finding the right certificate lineup and running the most suitable program for your business is key.  Incentive programs can be a powerful way for smaller companies to […]

In definition, a logo is a symbol or a graphic element that shows the main orientation of the brand or the company. In theory, this sounds relatively easy to execute. In reality, though, creating the perfect logo for your company can either generate buzz or generate nix. Creating a professional logo undeniably has its benefits. […]

  There was a time that businesses operated under the misconception that if the sales at their brick and mortar branches were declining, then the business itself was failing as well. This is an argument that has since been disproven, countless times. The new trend in technology doesn’t necessarily have to dismantle and reinstate the […]

Have business cards become defunct in today’s digital world? Many say that they have died a quick and painless death thanks to the likes of Linkedin and other contact management apps.  We say, don’t throw the baby out with the bathwater. Business cards are still alive and well, and imploring for your consideration. So you’re probably thinking: Of course we would say […]

Millennials. The largest demographic since the Generation-X frenzy. The mere mention of the word can provoke feelings of both pride, and fear depending on the environment in which it is voiced. There are various takes on the issue of millennials and small businesses today. Many employers hire them with heavy reluctance as they feel that they are […]

Word of mouth or viva voce is directly defined as “the passing of information from person to person through oral communication.” This form of communication has been utilized by people since the beginning of time. Retelling events, stories, or relaying traditions.  At Smart Resolution, we are coining the phrase “Vocal visibility.” It is the visibility that word of […]

Everything has it’s place and time. That is a tried, tested, and true theory. The problem is that in today’s precipitous life, finding one’s place can be can be tremendously laborious. We are all drenched in this digital age. Digital media, social media, digital footprints, the digital particulars can be dizzying.  It is precisely at this juncture that we […]

We all know that February can be a very mundane time. Frustrations as well as frigid temperatures can sometimes leave your customers feeling forgotten. All the love and affection you showered them with around the holidays has started to fade, and their attraction to you has started to fizzle. REACH OUT TO YOUR CUSTOMERS IN […]