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When pricing a print job, color is one of the biggest cost drivers. Many people assume pricing is based only on size and quantity. In reality, the number and type of ink colors used can significantly affect the final price, sometimes more than paper choice. Understanding how color works in…
It’s one of the most common questions in print: “Is offset printing more expensive?” The honest answer: it depends on the quantity. Offset printing is usually more expensive for short runs, but it can actually become more affordable for large quantities. Let’s break down why. The Real Difference: Upfront Setup…
When you want a business card, postcard, or other flat printed piece to appear as if it’s printed on colored paper, but you’re actually printing on white stock, you can achieve this effect using full ink coverage and proper bleed setup. This method works for any ink color, whether you…
Blue seems simple, until you try to match it. If you’ve ever approved a blue logo or design on a screen and then been surprised by how different it looked when printed, you’re not alone. The truth is that “blue” isn’t one color. In printing, there are many different ways…
Networking plays a pivotal role in personal and professional growth. It’s a powerful tool that opens doors, fosters connections, and creates opportunities that can shape your future. Traditionally, business cards have been the go-to instrument for facilitating these connections. However, in today’s digital age, it’s imperative to explore innovative networking…
When it comes to having your products professionally printed, occasionally, your ideas can get lost in translation. The spectrum of available options can be daunting. Do you require a custom project, or will something pre-printed be sufficient? What exactly is custom? We’ve created this blog to help you decipher…
When you are running a business it is crucial that all of the communication you have with your customers be proper and professional. You must suitably represent your establishment by identifying yourself and your company. In today’s era of social media, social communication, and social just about everything else,…
It’s quite a disclosed fact that showing your customers love is a crucial part of business and brand building. It allows your customers to fancy building a connection with you as well as allows you to show your commitment to them in return. There is no such thing as showing your…
You’ve been craving Chinese food for a week, but just can’t figure out where to go to satisfy your craving. Then it comes. The flyer for the new gourmet Chinese Food Restaurant that has opened up in you neighbourhood. The delectable cuisine just commanding you to come and feast. Your plea to…
What is in a label? These days, quite a lot. Whether you are the CEO of your own small business, or you are simply the marketing guru for the company that you work for, the word “labels” is one you have become thoroughly familiar with. Labels have come a long…