In definition, a logo is a symbol or a graphic element that shows the main orientation of the brand or the company. In theory, this sounds relatively easy to execute. In reality, though, creating the perfect logo for your company can either generate buzz or generate nix. Creating a professional logo undeniably has its benefits. […]

Wikipedia dryly states that “A trade show (trade fair, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.” But a trade show is much more than that. It’s an experience. […]

Impress the Press: How to Create a Media Kit Media or press kits are commonly used promotional tools when a company wants to make an announcement or introduce clients to themselves. Media kits can have several components that range from the standard business card to multimedia discs. The key to making a successful press kit […]

Business Card Printing: Tips for Designing Your Business Card There is one simple rule when it comes to business cards: LESS IS MORE! Below are some tips to creating a business card. Following these steps while keeping the golden rule in mind will help to ensure that you create an effective business card. LAYOUT: Business […]