The advent of computers was supposed to have eliminated the need to print-out documents or even use paper in general. In fact the term ‘paperless office’ was bandied about pretty frequently in the 1990s. Two decades later, I’m sure your office printer is still important to your work, and your office is nowhere close to […]

Wikipedia dryly states that “A trade show (trade fair, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.” But a trade show is much more than that. It’s an experience. […]

So at Smart Resolution we print business cards for our customers. Our sales numbers show that the market for business cards is as strong as ever in 2015. So we talked to our sales team and I thought about the way I use business cards on a daily basis. I mean, me and my team […]

So I was talking to one of our in-house designers today about the differences between print and graphic design. The conversation was so informative that I felt that it was worth making a note of and sharing the highlights. I hope this helps you to understand why a good graphic designer always asks whether a […]

Direct Marketing     Direct marketing is a form of promotion that targets a specific demographic. This can be done in several different ways across many mediums.     Things to consider when developing a direct marketing strategy: Pick your target market – The key to direct marketing is getting the information you want possible […]

3. Beginner’s Guide to Printing: At Press Digital Printing: Digital printing is useful for making short-runs of a product. For small quantities an image can be transferred. Just link your ink-jet or laser printer at home, these print quickly and without the need to change plates like other kinds of printing. The quality of the […]

2. Beginner’s Guide to Printing: Ordering Artwork Depending on the product ordered, “artwork” can mean different things. For a custom product that is preprinted but allows for a customizable imprint area, the artwork will be the logo. Logo’s will need to be at least 300 DPI and cannot be a photograph. In order to be […]

1. Beginner’s Guide to Printing: Graphic Design PMS / SPOT COLORS Pantone Matching System (PMS) colors are categorized by numbers and letters. Using PMS colors means that colors can be matched exactly from computer screen to printer. Many companies have a specific PMS color in their logo and needs to be recreated over several materials. […]

Holiday Card Themes The holiday season brings with it an opportunity to show recognition for your business’ clients, customers, and partners. You can send a little joy this year with customized holiday cards. When sending holiday cards, it is important to consider the theme of the card and what it says about your company. Consider […]

Impress the Press: How to Create a Media Kit Media or press kits are commonly used promotional tools when a company wants to make an announcement or introduce clients to themselves. Media kits can have several components that range from the standard business card to multimedia discs. The key to making a successful press kit […]