Expressing gratitude is a timeless and cherished tradition that transcends cultures and generations. Thank You cards are a tangible, heartfelt way to convey your appreciation and make someone’s day a little brighter. In this guide, we’ll take you through the art of crafting the perfect thank you card, from understanding the different types to adding […]

Your logo is the face of your brand – the first impression customers have of your business. It’s the symbol that represents your identity and values and has the power to make or break the perception people have of your company. That’s why a great logo is not just a pretty picture, but a strategic […]

So, what’s the ideal font when designing business cards? The answer depends on what type of message you want to express. While artistic professionals might choose a font that is unique and stylish, healthcare professionals might want to go with a clean, more direct typeface. Here, we’ve listed some of the most professional and impressive […]

A cleverly executed brochure design clearly and briefly depicts the nature of your business and its services. However, a feebly designed brochure will simply drive off potential customers towards your competitors. A brochure is one of the most widely used print marketing artifacts that can hold various types of information about a business, a product, […]

An aesthetically designed product label can be a great USP? for products of any type. Furthermore, a cleverly designed product label can help put out a brand statement. Such product labels add to a company’s efforts in establishing a reliable brand identity. You may have a genuinely great product, but that just isn’t enough to make […]

Print marketing is still very much alive and it requires as much care as you would on other marketing streams. While there are a lot of tips and ideas on how to do it, we concentrate advising your small business on what not to do in your print marketing materials. Don’t Start without a Plan […]

In this digital age, people have turned back to be more attentive to printed materials or mails rather than being responsive to the junk of emails they receive online. A printed business communication letter, be it a proposal to a potential client or an offer letter to your new employee, makes the first impression of […]

Despite the widespread adoption of the digital medium, print remains pivotal. So much so that it’s set to be a $300 billion industry by 2024. Advances in print technology have drastically brought down the cost, made it accessible and has opened up a whole new world of possibilities. When done right, Digital marketing, in tandem […]

Corporate Branding or Business Branding shows the identity of your business to the public. It is how the world perceives and engages with your brand. Though your business identity is more than just your logo, product design and trademark, the way your business is presented to the public make an enormous difference. Fonts expand more […]

Door Hangers, also referred to as cost-effective postcard, are wonderful promotion tools. Inexpensive and hard to ignore, these little gems lay out a whole new canvas for you to paint on. Let’s look into the advantages door hangers offer. 1. The edge Compared to other forms of advertising, door hangers have the distinct advantage of […]