Top 5 Digital Marketing Trends To Follow In 2022

With each year, digital marketers tend to witness some changes to the marketing trends. Besides the fundamentals such as SEO, UX, paid advertising, and branding, marketers now have to deal with upcoming social networks and updated algorithms as well as personalization, content, and automation.

Here are the top 5 digital marketing trends to follow in 2022 as suggested by industry experts.

1. Meta is going to Dominate

Facebook has officially changed its name to Meta and it refers to the world of virtual reality and not Facebook. In 2021, there were around 85 million people who used either virtual reality or augmented reality. This number has been in steady growth since 2017 as technological breakthroughs have made virtual reality and augmented reality more appealing. If your marketing strategy for 2022 doesn’t include metaverse, then you have to rethink it. Knowing how to best to utilize this medium is crucial to cater to your younger audience.

2. Influencer Marketing

With the tremendous success of social apps such as Tik Tok and Instagram, brands are more and more seeking the help of such influencers to hype their products and services to the public. They market the products through entertaining videos, and visually appealing images to capture attention while promoting or selling the product at the same time.

You should know that not all influencers are celebrities. For small and medium businesses, micro or macro-influencers (1000-10,000 followers) can be the ideal option to start with. On the other hand, there are also niche-specific influencers that are well-known in their respective domain if you own a niche-specific business.

3. A/B Testing your Website Content

Oftentimes, A/B testing is done only when creating a landing page for paid advertising and not practiced for organic traffic on valuable pages, such as blogs and pillar content pages. Perform an A/B test on your web pages that attract the most traffic and better optimize to improve the conversion rate.

ALSO READ: 5 Strategies To Advance Your Small Business Using Pinterest

4. Conversational Marketing

This one’s a pretty old school and solid strategy for businesses of all sizes and scales. With the rise of social media and chatbots, conversational marketing has become more salient and is changing the way that brands interact with their customers.

Conversational marketing gained momentum due to the change in user behaviors and rapid technological advancements – e.g. people got used to directing and instant messaging in real-time, whether it’s with family, friends, or businesses. And with chat-bots in effect, real-time messaging can happen faster, more seamlessly, and on a larger scale. This also allows you to collect valuable data on users’ needs and expectations.

This helps promote the brand image as well as offer an overall positive and satisfying experience for the consumer.

5. Privacy & Transparency

Disrespecting user privacy can hurt a business’s reputation – see what happened to Google, British Airways, and Amazon, who each paid out millions of dollars in fines.

The California Consumer Privacy Act (CCPA) and EU General Data Protection Regulations (GDPR) are created to regulate data collection and its usage. 

Since the days of third-party cookies are coming to an end, digital marketers ought to be more mindful of user data. Below is our best advice for compliance:

• Always ask for consent before obtaining user data
• Inform with utmost transparency how user data will be obtained and used for marketing purposes
• Use a highly-visible data agreement form across all user touchpoints, such as website, mobile application, etc.

If you have something to add, let us know in the comment section.