Your logo is the face of your brand – the first impression customers have of your business. It’s the symbol that represents your identity and values and has the power to make or break the perception people have of your company. That’s why a great logo is not just a pretty picture, but a strategic […]

From McDonald’s to Netflix, to Instagram, to Coca-Cola, even the most renowned brands in the world have refreshed their logos from time to time. These, and many other popular and lesser-known brands have undergone brand refreshes. Sensible marketers realize the need to refresh their logos to keep their brands relevant and better represent the company values. […]