What is a QR code and where did it originate? The little world of Quick Response codes or QR codes came into existence in 1994. It is a computer-generated barcode acting as an intermediary between the human and digital world. It was designed in the factory of the Japanese carmaker ‘Denso Wave’. The QR code […]

Despite the widespread adoption of the digital medium, print remains pivotal. So much so that it’s set to be a $300 billion industry by 2024. Advances in print technology have drastically brought down the cost, made it accessible and has opened up a whole new world of possibilities. When done right, Digital marketing, in tandem […]