You never get a second chance to make a first impression. When it comes to trade shows, this quote is excessively applicable. Although cliché and an old familiar tune, this saying should be your adage for all trade show booth and staff. A trade show is a constant sequence of openings. From the minute it […]

Does your business have a marketing and promotional strategy or plan? In today’s society of rapid change and extremely short attention span, it’s a struggle to get your clients to not only like you, but to stay loyal.  Promotion is a key element in building up the benefits of your products or services to the […]

We all know that February can be a very mundane time. Frustrations as well as frigid temperatures can sometimes leave your customers feeling forgotten. All the love and affection you showered them with around the holidays has started to fade, and their attraction to you has started to fizzle. REACH OUT TO YOUR CUSTOMERS IN […]

Wikipedia dryly states that “A trade show (trade fair, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.” But a trade show is much more than that. It’s an experience. […]