When pricing a print job, color is one of the biggest cost drivers. Many people assume pricing is based only on size and quantity. In reality, the number and type of ink colors used can significantly affect the final price, sometimes more than paper choice. Understanding how color works in…
-
-
Is Offset Printing More Expensive Than Digital Printing?
It’s one of the most common questions in print: “Is offset printing more expensive?” The honest answer: it depends on the quantity. Offset printing is usually more expensive for short runs, but it can actually become more affordable for large quantities. Let’s break down why. The Real Difference: Upfront Setup…
-
How to Create a “Paper Color” Using Full Ink Coverage
When you want a business card, postcard, or other flat printed piece to appear as if it’s printed on colored paper, but you’re actually printing on white stock, you can achieve this effect using full ink coverage and proper bleed setup. This method works for any ink color, whether you…
-
Why the Blue You See on Screen Isn’t the Blue You’ll Get in Print
Blue seems simple, until you try to match it. If you’ve ever approved a blue logo or design on a screen and then been surprised by how different it looked when printed, you’re not alone. The truth is that “blue” isn’t one color. In printing, there are many different ways…
-
How to Be a Good Holiday Marketer: Tips for Success
While the holiday season traditionally occurs in December, there’s a growing trend to celebrate “Christmas in July.” This presents a unique opportunity for businesses to engage with customers and drive sales during the summer months. In this blog, we will explore valuable tips and strategies to help you become a…
-
How COVID Changed the Workplace
COVID-19’s pandemic significantly impacted the way we now work. Businesses around the world had to adapt to new realities and adjust to changes previously unimaginable. The virus forced companies to embrace remote work, digital collaboration, and virtual communication to ensure business continuity. The following five points are some of the…
-
Is Working From Home REALLY as Good as it Sounds?
Okay, look. If you are only looking for my humble unsolicited opinion, I would jump up and down and scream HECK YES! I absolutely love the freedom that working from home offers me. This would be quite a narcissistic and short-lived blog if I was only going to talk about myself.…
-
5 Tips to Achieving a Better Work-Life Balance
Juggling. The one sought after trick that we tried effortlessly to master as children. Keeping those little balls up in the air while keeping your motions in sync. I don’t know about you, but my juggling acts always found the balls tumbling to the ground while my parents continued clapping…
-
One Can Be the Loneliest Number…
You’ve become fatigued with doing a job for someone else. You’re grinding away while someone else reaps the hefty rewards. The thought of taking this show on the road has entered, crossed, and climbed the walls of your mind for quite some time now. You’re sure you’ve mastered this hamster wheel…
-
Organizing Your Business for the New Year
It’s already 2017 *cringe*. Of course, as you do every year, you look at yourself, your business, and your life and think – where did the time go? Well, at the risk of sounding like an over played infomercial, this could just be YOUR year! The year to make everything work for…