While the holiday season traditionally occurs in December, there’s a growing trend to celebrate “Christmas in July.” This presents a unique opportunity for businesses to engage with customers and drive sales during the summer months. In this blog, we will explore valuable tips and strategies to help you become a good holiday marketer during the […]

COVID-19’s pandemic significantly impacted the way we now work. Businesses around the world had to adapt to new realities and adjust to changes previously unimaginable. The virus forced companies to embrace remote work, digital collaboration, and virtual communication to ensure business continuity. The following five points are some of the ways that COVID-19 has changed […]

Okay, look. If you are only looking for my humble unsolicited opinion, I would jump up and down and scream HECK YES! I absolutely love the freedom that working from home offers me. This would be quite a narcissistic and short-lived blog if I was only going to talk about myself. I feel obliged to give […]

Juggling. The one sought after trick that we tried effortlessly to master as children. Keeping those little balls up in the air while keeping your motions in sync. I don’t know about you,  but my juggling acts always found the balls tumbling to the ground while my parents continued clapping in an effort to encourage […]

You’ve become fatigued with doing a job for someone else. You’re grinding away while someone else reaps the hefty rewards. The thought of taking this show on the road has entered, crossed, and climbed the walls of your mind for quite some time now.  You’re sure you’ve mastered this hamster wheel and how to navigate it. […]

It’s already 2017 *cringe*. Of course, as you do every year, you look at yourself, your business, and your life and think – where did the time go? Well, at the risk of sounding like an over played infomercial, this could just be YOUR  year! The year to make everything work for you. To make things run […]

It’s simple. We like to look at pleasant things. The prettier the object is, the more operative the lines of communication become between those who are communicating and those they are communicating with.  The pleasing design actively grabs attention. Graphic design is a key element in tailoring information, wrapping it up in an alluring package […]

It’s a difficult task to overstate the importance of marketing.  From sizzling new start ups to the community salon, you’d be hard pressed to find a business that can’t benefit from a print marketing campaign. The weight of it all rests on the fact that if you are not marketing your business, you are missing out on a generous […]

What is in a label? These days, quite a lot. Whether you are the CEO of your own small business, or you are simply the marketing guru for the company that you work for, the word “labels” is one you have become thoroughly familiar with. Labels have come a long way from the days of marking […]

Ahh, bakeries. The sweet smell that emanates from the hearth.  The delight in everyone’s eyes when something hot and chocolatey has just emerged from the oven and is placed on a sample table for everyone to enjoy. I may have to step away from my computer for a minute just to run to my neighbourhood bakery and indulge. […]