When pricing a print job, color is one of the biggest cost drivers. Many people assume pricing is based only on size and quantity. In reality, the number and type of ink colors used can significantly affect the final price, sometimes more than paper choice. Understanding how color works in…
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Is Offset Printing More Expensive Than Digital Printing?
It’s one of the most common questions in print: “Is offset printing more expensive?” The honest answer: it depends on the quantity. Offset printing is usually more expensive for short runs, but it can actually become more affordable for large quantities. Let’s break down why. The Real Difference: Upfront Setup…
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How to Create a “Paper Color” Using Full Ink Coverage
When you want a business card, postcard, or other flat printed piece to appear as if it’s printed on colored paper, but you’re actually printing on white stock, you can achieve this effect using full ink coverage and proper bleed setup. This method works for any ink color, whether you…