Blog Archives

Understanding Print Processes: What are Your Choices?

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  When it comes to having your products professionally printed, occasionally,  your ideas can get lost in translation. The spectrum of available options can be daunting. Do you require a custom project, or will something pre-printed be sufficient? What exactly is custom? We’ve created this blog to help you decipher the differences and decide what […]

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Are Business Letterheads Really Necessary?

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When you are running a business it is crucial that all of the communication you have with your customers be proper and professional. You must suitably represent your establishment by identifying yourself and your company.   In today’s era of social media, social communication, and social just about everything else, you may ask yourself, “Is […]

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How to Show Your Customers Appreciation

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It’s quite a disclosed fact that showing your customers love is a crucial part of business and brand building. It allows your customers to fancy building a connection with you as well as allows you to show your commitment to them in return. There is no such thing as showing your customers too much patriotism. It […]

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The Magic of Direct Mail Marketing

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You’ve been craving Chinese food for a week, but just can’t figure out where to go to satisfy your craving. Then it comes. The flyer for the new gourmet Chinese Food Restaurant that has opened up in you neighbourhood.  The delectable cuisine just commanding you to come and feast. Your plea to the Chinese Food Gods has […]

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Labels: Custom. Printed. Perfect.

What is in a label? These days, quite a lot. Whether you are the CEO of your own small business, or you are simply the marketing guru for the company that you work for, the word “labels” is one you have become thoroughly familiar with. Labels have come a long way from the days of marking […]

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Realtor Credibility

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  It has been said that a real estate agent is the “workhorse” of the industry. He is the middle man, a salesman, an advocate, and a negotiator. The hats  an agent wears are too plentiful to list, but it’s substantial to say that they are definitely under appreciated. Every broker must have credibility and establish […]

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How Important is Print to Your Restaurant Start-Up?

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  So you’ve decided to open a restaurant. To most, it seems glamorous. Behind the scenes, the amount of work that goes in from conception to construction may be daunting. Ask any restaurant owner and they will tell you the long hours and the hard work are just a fraction of the exertion that goes into […]

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The Evolution of the Business Card

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Have business cards become defunct in today’s digital world? Many say that they have died a quick and painless death thanks to the likes of Linkedin and other contact management apps.  We say, don’t throw the baby out with the bathwater. Business cards are still alive and well, and imploring for your consideration. So you’re probably thinking: Of course we would say […]

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Print Graphic Design Is Different From Web Design. Here’s Why

So I was talking to one of our in-house designers today about the differences between print and graphic design. The conversation was so informative that I felt that it was worth making a note of and sharing the highlights. I hope this helps you to understand why a good graphic designer always asks whether a […]

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