Category Archives: Printing Tips

Featuring useful tips when using professional printing services.

Beauty Salon Marketing Tips

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It’s a difficult task to overstate the importance of marketing.  From sizzling new start ups to the community salon, you’d be hard pressed to find a business that can’t benefit from a print marketing campaign. The weight of it all rests on the fact that if you are not marketing your business, you are missing out on a generous […]

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Realtor Credibility

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  It has been said that a real estate agent is the “workhorse” of the industry. He is the middle man, a salesman, an advocate, and a negotiator. The hats  an agent wears are too plentiful to list, but it’s substantial to say that they are definitely under appreciated. Every broker must have credibility and establish […]

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Designing the Perfect Logo

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In definition, a logo is a symbol or a graphic element that shows the main orientation of the brand or the company. In theory, this sounds relatively easy to execute. In reality, though, creating the perfect logo for your company can either generate buzz or generate nix. Creating a professional logo undeniably has its benefits. […]

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The Evolution of the Business Card

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Have business cards become defunct in today’s digital world? Many say that they have died a quick and painless death thanks to the likes of Linkedin and other contact management apps.  We say, don’t throw the baby out with the bathwater. Business cards are still alive and well, and imploring for your consideration. So you’re probably thinking: Of course we would say […]

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Inspiration For your Next Print Run!

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Brochures A colorful brochure can succinctly communicate your brand and product line. When everything goes digital, the printed word becomes even more precious. Having a brochure indicates that you care about your brand and want people to remember it even when they are offline. Stationery Official Stationery is excellent for sending out appreciation letters, offer […]

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3 Eco-Friendly Printing Practices

The advent of computers was supposed to have eliminated the need to print-out documents or even use paper in general. In fact the term ‘paperless office’ was bandied about pretty frequently in the 1990s. Two decades later, I’m sure your office printer is still important to your work, and your office is nowhere close to […]

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3. Beginner’s Guide to Printing: At Press

3. Beginner’s Guide to Printing: At Press Digital Printing: Digital printing is useful for making short-runs of a product. For small quantities an image can be transferred. Just link your ink-jet or laser printer at home, these print quickly and without the need to change plates like other kinds of printing. The quality of the […]

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2. Beginner’s Guide to Printing: Ordering

2. Beginner’s Guide to Printing: Ordering Artwork Depending on the product ordered, “artwork” can mean different things. For a custom product that is preprinted but allows for a customizable imprint area, the artwork will be the logo. Logo’s will need to be at least 300 DPI and cannot be a photograph. In order to be […]

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1. Beginner’s Guide to Printing: Graphic Design

1. Beginner’s Guide to Printing: Graphic Design PMS / SPOT COLORS Pantone Matching System (PMS) colors are categorized by numbers and letters. Using PMS colors means that colors can be matched exactly from computer screen to printer. Many companies have a specific PMS color in their logo and needs to be recreated over several materials. […]

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Guide to Ordering Business Checks

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Business Check Printing: Your Guide to Ordering There are several types of business checks. The type you need will depend on your technology, industry, and use.   1. First, you will need to consider your technology. What kind of printer do you have, or do you need the checks to be portable? There are three […]

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