Category Archives: Marketing Tips

Featuring our professional tips on promoting your business with various advertising materials.

How to Create a Richly Successful Blog

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You’ve poured your heart out onto a page, positive that your extensive expertise on the topic: Why Squirrels Prefer to Cross the Street as a Car is Approaching will be a nail-biting page turner. Contrary to your steadfast beliefs, your blog failed miserably.  Not one like or share, and only 3 avid squirrel lovers read it. […]

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Ensuring your Business is Holiday Ready.

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Summer has barely ended, and we’re already throwing Holiday tips at you. Where is the mercy? Well, if you are a small business owner, you know that preparing your business for the Holidays is a task that must be taken on earlier rather than later. Ensuring that your business is qualified to navigate through the […]

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The Importance of Graphic Design to your Business

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It’s simple. We like to look at pleasant things. The prettier the object is, the more operative the lines of communication become between those who are communicating and those they are communicating with.  The pleasing design actively grabs attention. Graphic design is a key element in tailoring information, wrapping it up in an alluring package […]

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Are Business Letterheads Really Necessary?

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When you are running a business it is crucial that all of the communication you have with your customers be proper and professional. You must suitably represent your establishment by identifying yourself and your company.   In today’s era of social media, social communication, and social just about everything else, you may ask yourself, “Is […]

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How to Show Your Customers Appreciation

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It’s quite a disclosed fact that showing your customers love is a crucial part of business and brand building. It allows your customers to fancy building a connection with you as well as allows you to show your commitment to them in return. There is no such thing as showing your customers too much patriotism. It […]

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The Long Standing Importance of Greeting Cards to Businesses

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Greeting cards are traditionally regarded as a small piece of printed paper or hand painted card that generally carry a message of love or gratitude. Today, in the era of the drowned out and heartless SMS and emojis, heartfelt messages of gratitude and affection have lost their lustre. A simple “heart” emoji sent through a cell […]

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The Magic of Direct Mail Marketing

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You’ve been craving Chinese food for a week, but just can’t figure out where to go to satisfy your craving. Then it comes. The flyer for the new gourmet Chinese Food Restaurant that has opened up in you neighbourhood.  The delectable cuisine just commanding you to come and feast. Your plea to the Chinese Food Gods has […]

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Say it in print with flowers

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What comes to mind when you think of weddings, love, romance, courtship, and happiness?  Flowers. To many, flowers and the above fore mentioned are indivisible. They co-exist in a beautiful happy space filled with orchids, daisies, and many others (since I am not a seasoned florist or botanist) whose names escape me. Floriculture is an […]

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Brochures vs Flyers – What’s the Big Difference?

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Business cards aside, flyers and brochures are the two most favoured printed pieces available today. In terms of functionality, they typically both perform the same task: Getting your desired message out to the people in a fun, succinct way. One is just more concise than the other.    What is a Flyer? A flyer is typically […]

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Beauty Salon Marketing Tips

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It’s a difficult task to overstate the importance of marketing.  From sizzling new start ups to the community salon, you’d be hard pressed to find a business that can’t benefit from a print marketing campaign. The weight of it all rests on the fact that if you are not marketing your business, you are missing out on a generous […]

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