Wikipedia dryly states that “A trade show (trade fair, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities.” But a trade show is much more than that. It’s an experience. Anyone who has attended a trade show will tell you that while it might be exhausting to prepare for, it usually is a blast to attend. Preparation for a trade show inevitably involves print work and that’s where we can help.
At a trade show, it’s important for your stall to look professional and convey your brand. Stalls come in all shapes and sizes, so you’ll need a printer who can accommodate custom designs. (Hint, Hint: We can help!)
If you plan on attending more than one trade show, print a couple of standees and take it along to each show you visit. They’re portable, take just a moment to set-up and can be used in just about every setting.
You can’t leave for a trade show without a new pack of business cards. In my previous blog post I detailed the reasons why business cards are still relevant. If you attend trade shows then you know how important it is, if you don’t read and learn. So get your pack printed out.
Full color brochures are the perfect way to present your company at a trade show. You can use them as handouts, mailers or just as a display at the counter. They can be printed on glossy or matte paper as well as cover stock so you can achieve the desired result. We offer short-run full color printing of brochures as well as offset printing. Quantities start at 50 full color brochures and go up to 150,000. More importantly, we have made a huge effort to bring you an eco-friendly, recycled product and our full color brochures are now printed on recycled paper. We use soy-based inks, which are kind to the environment and emit fewer volatile compounds in the atmosphere than traditional petroleum-based inks do.
If you look at promotional products as an advertising method, it costs less per person when compared to print ads, TV ads and radio ads. Studies have also shown that they are more effective in building brand relationships in comparison to above-the-line advertising. However, it is also true that promotional products can be among the costliest things you can take to a trade show. Here’s how we can help. Choose from our range of reasonably priced promotional products when you get ready for your next trade show. We’ve got door hangers, car floor mats, loyalty cards, mugs, magnets, key tags, gift certificates, plastic bags and more. Contact us for custom quotes